Course Outline
Introduction to Export Marketing
Understanding the global trade landscape and its challenges
Export Readiness Assessment
Evaluating your product's export potential
Assessing your company's resources and capabilities
Legal and Regulatory Framework
Key export regulations and procedures in Pakistan
Developing an Export Marketing Plan
Market Research and Selection
Product Strategies for Export
Export Marketing Channels
Building an online presence for export marketing
Initiating Export Operations
Identifying export opportunities and potential markets
Export Documentation and Procedures
Managing export logistics and transportation
Negotiating payment terms and managing financial risks
Building Relationships with Buyers
Export Financing and Support
Scaling Up Your Export Operations